YOU are the Key

Home Based Businesses - Why do YOU fail?
I know many of you have tried lots of home based businesses and continually face failure. Why? A number of factors must be present for a home based business to succeed
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A valuable product Whether that product is website building, graphics, makeup, jewelry, food products or anything else it must be a quality product that others can use in their daily lives.
A proven delivery system The best product in the world is no good without a good delivery system. If products do not arrive to your customer is good condition and in a timely manner than you will not get repeat business or valuable referrals.
A personal belief in the product If you do not believe in the product you are trying to sell you cannot sell it. My most often used example is this: If you drove into a Ford dealership to purchase a truck and the owner of the dealership drove a Chevrolet truck would you have confidence in his dealership? Wouldn't you doubt his honesty and sincerity about the product he was offering you? Wouldn't you have doubts about the quality of workmanship, warranty work etc the dealership offered? How can you sell a product or a program if you use others? If you sell Tupperware and take things to a picnic in Rubbermaid packaging what does that say about your confidence in your own products? If you sell Avon and use Maybelline cosmetics what does that show others about your belief in Avon? If you sell Watkins and use McCormick Vanilla how does that help promote your business? Your enthusiasm and belief in your product will show through if you use the products you sell in your daily life. This enthusiasm will bring more and more people to you and your business.
An interest in helping others succeed Most home based businesses are based on network marketing. If you truly want to help others succeed in their business you will do well. As a Tupperware manager your focus is on holding parties of your own and in helping those who join your team build a customer base and hold parties of their own. Without their success your business will not grow. Just getting others to sign up under you will not build your business -- you must help them to achieve their goals too.
An easily duplicatable program Tupperware, Avon, Watkins, Pampered Chef and others are all based on an easily duplicatable system. There are websites, training programs, retailing flyers and more available to help you succeed. The programs are there for you to follow. Each has a system that works and you simply follow that system duplicating those things that others have done before you to achieve success. You do not have to make up sales flyers, create training programs for your newly sponsored associates or create websites of your own. This is already done for you -- YOU just have to use it faithfully and correctly.
A desire to succeed This is not just a simple "I wish I had $X" or "If I can only get enough to buy xxx" This must be a sincere driving force that makes you willing to do all those things that make your business a success. Most home based businesses fail simply because the owners quit. They are not achieving what they want quickly enough and they give up. It takes time to build a business it doesn't happen overnight. It takes time for you to build a customer base that will continue to grow and prosper. It takes time to find others interested in achieving similar goals using the same company/program and for you to help them achieve their goals. Remember only by helping others do you succeed yourself. You cannot hold one Tupperware party talk to five people maybe get two more party dates hold those parties maybe get another one and then quit. You have to continuously look for new customers, new venues, new people to talk to about the Tupperware party program. It takes time and effort to build a business and you must have the desire to achieve that success. There is no boss looking over your shoulder telling you to do this or do that -- YOU are the boss! There is no secretary to make those phone calls for you -- YOU must make those calls. There is no salesman to sell your product -- YOU are the salesman. There is no advertising agent, no training manager, no customer relations department -- Those are YOUR responsibilities. In order to succeed you must take the responsibility to do those things yourself.

Take a few minutes now to look over your past and present home based business successes and failures. Why did they happen? What did you lack? What did you have that helped you succeed or fail? Did you have a positive 'I can do it' attitude or a 'maybe it will work' attitude? Did you offer a quality product with a reliable delivery system? Did you use the product? Did you help others or expect them to succeed on their own?
YOU are the key to your success or failure. Search for a company you can believe in. One that has a product, a delivery system, and a program that you believe in. Will YOU use the product yourself? Are you interested in helping others succeed in this business too? Do you have that desire to succeed and the willingness to do the work yourself to make that success happen?
Now, build that home based business, help others and don't give up!


Mary Keyser, The Vanilla Vagabond

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